K-Pop Group Kep1er Named 2026 Brand Ambassadors for SHEIN

SHEIN Japan announces Kep1er as the brand’s new ambassadors. marking a new fashion collaboration between the K-pop group and the global online fashion retailer.

The announcement was made on November 11, 2026, alongside the launch of the special campaign “#SHEINxKep1er”. The theme? “#TakeMeToTheRunway” (#私をランウェイへ).

As part of the collaboration, Kep1er will showcase SHEIN’s latest Winter fashion trends through a special catalogue featuring three different aesthetics: Coquette Core, Athleisure, and Punk Rock. The campaign aims to highlight individuality and self-expression through fashion, with the members presenting a variety of styles.

The collaboration will also introduce several promotional activities across Japan. These include large screen advertisements featuring Kep1er in Shibuya, Umeda, and Shin-Okubo. A limited-time exhibition will take place at SHEIN TOKYO SHOWROOM in Harajuku.

From November 12, visitors to the showroom will have the opportunity to see outfits worn by the members, life-size panels, and hand-signed boards from the members’ visits. Exclusive photo cards and other promotional gifts will also be available through special in-store activities.

Additionally, fans will have the chance to win a special gift box, through the campaign’s lottery event. By spending at least 1,500 JPY on app/website purchases, fans can enter the giveaway for 66 signed boxes, including 7 with the members’ signatures.

About Kep1er

Kep1er is a six-member girl group formed through Mnet’s 2021 survival program Girls Planet 999: Girls Saga. Originally a 9-member group, they officially debuted in January 2022 with their first mini-album, “FIRST IMPACT”. Their tracks “WA DA DA,” “Shooting Star,” and “Galileo” earned widespread popularity among fans worldwide.