JACOB of THE BOYZ Shares Insight on the Creative Process of Album ‘j.’

Not long after his solo debut with the album ‘j.’, JACOB of THE BOYZ joins The A Festival – a festival dedicated to connecting Europe with Asian Entertainment and culture.

In the well-lit press room, the artist shares his thoughts and experience from working on his first album.

He starts with how his creative process has evolved in comparison to the time before the release of his solo album’j.’. Instead of trying to achieve everything alone, he now wants to work with other professionals and songwriters. He has adopted a different mindset and is happy to learn from others.

He proceeds to reveal that he is trying to show his individual color even during his time in THE BOYZ. His solo album solidified his unique music identity, but he’s still figuring out “the best way to do his music” and believes he still has a long way to go.

When talking about the title track ‘Slow Dancing’, he shares that it was a gift from his producer. “I think it really suits you” is what he told Jacob and the singer agreed. The lyrics Jacob wrote feel relatable and reflect his current situation, that state of “taking life slow and moving at your own pace”.

“It’s definitely the lyrics and the melody”, says Jacob when asked about his favorite part of writing a song. “My process is doing both at the same time, so this is kind of my time to shine”.

In the concert that followed, we had the opportunity to experience Jacob’s unique musical identity first-hand. Along with tracks from his solo album and an unreleased song, the artist performed the acoustic versions of two hits by THE BOYZ. Read our recap of Jacob’s performance.